Ripl shortens your weblink so we can track and report to you any clicks on your engagements. We create a unique shortened link for each post to external networks so that you can track performance of each post and each network.
That link should still take you to your website, but you can turn off link shortening if that's something you don't want. The only downside to turning off link shortening is that we will no longer be able to report to you your engagements.
To turn off link shortening, click the Ripl menu in the top left corner of the home screen, tap on "Account Settings." Under your "Account Settings" you'll see the option "Link Shortening & Click Statistics," just tap the button to toggle that off.