Facebook ads are prohibited from discriminating against individuals or groups of people, which is why they’ve created the special ad category. These categories are split up into the following groups: Credit, Employment, Housing and Social Issues, Elections or Politics.
When creating an ad under one of these categories, you will have some restrictions in place before you can submit your ad for review.
If you’re not placing an ad under these categories, then no need to worry here!
Below you will see each category explained, along with helpful examples to ensure your ad is categorized correctly.
Credit: Ads promoting or related to any credit opportunities.
Credit card offers
Personal or business loan services
Employment: Ads promoting any employment opportunities.
Professional certification programs
Housing: Ads that promote any type of housing opportunity. This will impact all Real Estate businesses.
Home or Apartment sale listings
Home or Apartment Rental listings
Social Issues, Elections, or Politics: Ads related to any government, political candidates, or local social issues that can impact the result of an election or persuade someone's views.
A candidate running for public office
Political figures and/or parties
Any political advertising
Social issues where the ad is being placed
You can read more details about Facebook’s Special Ad Category by clicking here.