To personalize your experience, you'll be asked to create a business profile. You can create a business profile on the welcome screen by tapping "Create Business" or while you're recording your first video. Once you create a business profile, you'll see curated inspirations and daily post recommendations to make it easy to quickly share a post for your business. 

You can create additional business profiles (and switch between businesses) by tapping the "profile icon" in the upper right corner of the home screen.