Ripl shortens your weblink so we can track and report the number of clicks on the link to you. We create a unique shortened link for each post so that you can track performance on a post-by-post basis. 

The shortened link should still take you to your website, but you can turn off link shortening if that's something you don't want. The only downside to turning off link shortening is that we will no longer be able to report to you your engagements. 

To turn off link shortening, click the Ripl menu in the top left corner of the home screen then, "Business Account Settings" where you will see the option "Link Shortening & Click Statistics," just tap the button to toggle that off.